For small businesses, the internet has been a massively influential tool. It helps build a fan base, creates sales and provides a hub of activity. The chances are that the internet will continue to grow and maintain its impact for a long time, so the best thing to do is understand how it works. And one of the best methods of helping grow your company online is by using small business SEO (search engine optimization) techniques.
Firstly, let’s understand what SEO really is. When you search on Google, the large majority of the time you will just click the top links and ignore the second and third pages. But have you ever considered why these links are at the top? It’s mainly because they have used SEO to help them connect with the Google bots that search the web. Though, it can also come down to the size of your company. For example, if you type in ‘the sun’, theoretically information on the sun should appear. But it’s actually the newspaper which tops the list.
Google uses what’s known as Googlebots to help it cover every website possible. It looks through billions of pages to find new and updated material that can be added to the search engines, and may only need a couple of days to find your articles. One of the main ways for the Googlebot to find your website is through links, and having websites link to you is a great start for maximizing your SEO. Read the rest of this article