Image courtesy of Marco Bellucci
When it comes to your investment pitch, you need to plan ahead. You’ll have prepared your company plan and practiced how to pitch your business, but have you planned for the questions that might be fired in your direction? This can cause a potential stumbling block but knowing what to expect can leave you one step ahead.
Question 1) What’s your business all about?
This is the most common question from investors, and it sounds easy to answer. But there are still a lot of people that talk for a long time, about every aspect of the company. Remember, that it’s not always about the question but the way it’s being said. When an investor asks what you company is about, they want it in a short, precise, attention grabbing moment. Sell your business to them as if they were waiting for a train and it just started pulling into the station.
Question 2) Your Investment pitch is good, but do you have any customers?
When completing your investment pitch it’s always good to include the customers you already have. This shows that something is working and with a bigger push, there will be more people interested. If you have references, use them. Anything that shows your company has potential will give you a better chance of receiving new business funding.
Question 3) What’s stopping a bigger company stealing your idea?
There is always competition, so avoid answering this question with ‘no one can’. But what can you say? A larger company will have more staff, more money, and years of experience. The only answers you have are that you can move quicker, that other companies have too much to deal with already. Read the rest of this article