Tag: small business owners

People over Profits

Posted by – September 6, 2011

Canadian small business owners are being hit hard by rising costs. But rather than raise their prices they are willing to take the less profitable approach and absorb the increases. This is a good tactic to use for the long term say experts and getting, and keeping, a loyal customer is a top priority.

For more on this story visit the Vancouver Sun.

Silent Investors

Posted by – September 1, 2011

Silent investors could be a perfect solution for your new business funding issues. Their aim is like any other investor, and that’s to make money. But it doesn’t always mean they want to be involved in the general running of your company. Finding any investors can be tough, so make sure your elevator pitch is up to scratch and business plan is up to scratch.

How to Find Silent Investors

Finding a silent investor isn’t easy. You won’t be able to pitch your business to someone you can’t find, and here the only options is networking. Speak to people that might have business contacts and make sure you keep them up to date. Persistence is an important part of finding an investor, especially for the silent investor. Read the rest of this article

Investment Pitch Questions

Posted by – September 1, 2011

Question mark

Image courtesy of Marco Bellucci

When it comes to your investment pitch, you need to plan ahead. You’ll have prepared your company plan and practiced how to pitch your business, but have you planned for the questions that might be fired in your direction? This can cause a potential stumbling block but knowing what to expect can leave you one step ahead.

Question 1) What’s your business all about?

This is the most common question from investors, and it sounds easy to answer. But there are still a lot of people that talk for a long time, about every aspect of the company. Remember, that it’s not always about the question but the way it’s being said. When an investor asks what you company is about, they want it in a short, precise, attention grabbing moment. Sell your business to them as if they were waiting for a train and it just started pulling into the station.

Question 2) Your Investment pitch is good, but do you have any customers?

When completing your investment pitch it’s always good to include the customers you already have. This shows that something is working and with a bigger push, there will be more people interested. If you have references, use them. Anything that shows your company has potential will give you a better chance of receiving new business funding.

Question 3) What’s stopping a bigger company stealing your idea?

There is always competition, so avoid answering this question with ‘no one can’. But what can you say? A larger company will have more staff, more money, and years of experience. The only answers you have are that you can move quicker, that other companies have too much to deal with already. Read the rest of this article

Speed Dating for Small Businesses

Posted by – September 1, 2011

In South Carolina, state officials tried a new method in matching small businesses with lenders. The state-sponsored workshop included a session where small business owners held multiple rapid-fire meetings with different lenders.

For more on the story, visit The Wall Street Journal.

New Economic Adviser is Good News for Small Businesses

Posted by – August 30, 2011

President Obama has named a new economic adviser today, Alan Krueger. This is good news for small business owners as it increases the chances of a new HIRE Act. Obama reveals that this new act will help small businesses hire new employees and put construction crews to work.

For more on this story visit Portfolio.com.

How to Find an Investor in Toronto

Posted by – August 25, 2011

Toronto

Image courtesy of alexindigo

Working out how to find an investor in Toronto can be a tricky business. You look online and only see broad articles that don’t explain the ins and outs of the city. And when you look closer the articles lead you back to where you started. So what’s the best approach?

It’s Not What You Know, It’s Who You Know

The first thing to do when working out how to find an investor in Toronto, is speaking to contacts. Though it may seem like an outside bet, you’ll be surprised with who knows who, and if they’re local, you’ll have more of a chance in finding your investor. Ask anyone you know to send out the message that you’re looking, and then start with the next steps.

How to find an investor in Toronto with Networking

Some people don’t have contacts, so try networking. There are a wide number of websites for potential small business owners, so try online, then in local publications. Enterprise Toronto is a great place to start, and they will also have links to sites that might come in handy. Read the rest of this article

Small Businesses Could See Raise in Taxes

Posted by – August 19, 2011

Concerns are being raised by small business owners over considered new plans from the Treasury Department. These plans involve raising the limit for what dis considered a small business and many believe it’sonly for tax purposes.

For more on this story visit Bloomberg.

Small Business Owners Looking Overseas

Posted by – August 18, 2011

Many small business owners are looking overseas for ways to help their company improve. Some of the tactics used are investing in foreign exchanges and looking to different methods of running their company. Many have lost faith in their current market and are looking elsewhere to diversify their options.

For more news on this topic visit MarketWatch.

Marketing to Other Small Business Owners

Posted by – June 16, 2011

Marketing to fellow entrepreneurs can be challenging. They are often busy individuals, adverse to risk and familiar with marketing techniques. If you need to market to other small business owners, underline that your marketing campaign can do the following:

  • Provide a low-risk business opportunity. Show them a well-organized campaign with testimonials, referrals, product information, affiliations with other companies and industry certifications.
  • Introduce money-saving methods of becoming a client. Small business owners are typically very frugal with their spending so bundle services or products together at a reduced rate. If a business owner knows they will be saving money they are more likely to choose your service or product.
  • Underline reliability. Your marketing campaign should inform other entrepreneurs about the type of commitment they can expect to receive from doing business with you.
  • Provide opportunities for business growth. If your marketing campaign can increase a customer’s sales you are likely to become a vital part of their business.
  • Make becoming a client convenient. Entrepreneurs are more likely to buy from your business if you have several sales channels as it can save them time.

To determine the best marketing plan for your small business, contact the Winflow Financial Group. We can be reached by:

Small Business PR Plan

Posted by – June 14, 2011

PR campaigns are just as important to small business owners as they are to large corporations. These days, it doesn’t take much to do your own PR and marketing. When creating a PR plan for your small business, consider the following:

  • What was your PR like last year? Was it effective? Which papers and writers gave you positive coverage? Which ones gave you negative coverage? Determine how to improve on your public relations based on data from the previous year.
  • Who is your audience? Which media outlets are more suited to your needs? How do your customers use your website? Use software like Google Analytics to determine how your customers behave online and create a PR plan based on those behaviours.
  • Take part in some media outreach. Pitch interesting stories involving your business to local writers, contact reporters that are likely to write about your business and introduce yourself or include press releases in your communication.
  • Participate in community events or attend lectures as a guest speaker. This will help build your brand and your publicity within the community.

To learn more about creating a PR plan for your small business, read this Microsoft business article.

If you need assistance creating a PR plan the Winflow Financial Group can help. Our consultants offer personalized business advice and can be reached at 1.800.956.6897.