Tag: referrals

Finding Sales for your Small Business

Posted by Winflow – June 15, 2011

When trying to boost sales for your business, it is much more effective to spend your time and resources on hot prospects over cold ones. Hot prospects are ready-to-buy shoppers with all the information they need to make an informed decision. Cold prospects don’t know anything about your business and will likely require more time and financial effort before they decide to become customers. Some tips for finding hot prospects include:

  • Create a sales and marketing system. Determine the best way to attract new customers and sales and systemize the processes to do so.
  • Use online search engines. Not only should you use the Internet for researching hot leads but you should use it to create an online prescence. Get your business to turn up at the top of search engines through web page optimization or a local paid search campaign.
  • Utilize both print and online directories for your business. Advertise in the YellowPages and in any online directory you can. Determine the best way to split your marketing between online and offline advertising.
  • Capitalize on referrals. Make connections with other businesses and ask for referrals. Customers are more likely use a referral from a company they trust and these customers typically come ready-to-buy.

For more information about increasing your sales, read this Microsoft business article.

For your small business needs, contact the Winflow Financial Group at 1.800.956.6897.

Getting Referrals for your Small Business

Posted by Winflow – June 14, 2011

Referrals are one of the best ways to grow your business and increase your sales. It also happens to be one of the cheapest marketing methods. Referral marketing involves asking other businesses within your industry for referrals. If a company cannot provide a service to a customer, they will refer the customer to you. This is an excellent practice because customers have already established trust with the initial business so they are more likely to accept a referral to a new company. Some tips for receiving referrals include:

  • Connect with businesses that have similar clients to you or operate within the same field of business. They are the most likely to have clients that are interested in your services.
  • Ask current clients if they know anyone who may benefit from your services. Happy customers are the best form of marketing because they are unbiased and the advertising is free!
  • Come up with incentives for referrals. For example, for each referral a company makes to your business, cut them in on a little of the profits.

To learn more about expanding your business through referrals, read this Microsoft small business article.

For your small business needs contact the Winflow Financial Group. Our consultants can provide you with personalized advice for your business.