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Elevator pitches are an important part of business. If you’ve ever found yourself in a position to use one, you’ll know that it’s harder than reading a few tips from an article online. In the moment, you think back to the advice you were given. But it’s an error and you can’t help but think that the person your pitching your business to is getting bored. They’re shuffling their feet, looking to the corner of the room and nodding without thinking. Can you get them back?
So you’re beginning to bore the potential investor as you pitch your business? This is because elevator pitches are supposed to be sexy, not a string of memorized business lines. Imagine putting yourself in the investor’s shoes. Would you want to listen to this speech?
Elevator pitches can happen anywhere, in an office, at a party, down the road. So it’s good to have the ability to think on your feet. But this doesn’t mean turning into a robot. Relax, tell the potential investors about statistics but make your business opportunity sound like the best thing they’ve ever heard.
While you might just be getting the investors’ attention back, there is still some work to be done. A large majority of people will fail at this moment, but not you. This is because you turn the negatives in to positives and highlight the key objectives. If your company had no problems then you’d already be rich and famous, so during the elevator pitch tell the investor how you plan to overcome the issues. Read the rest of this article