Think back to a time when you were sitting on your couch, or on the way to work. How many different company names, logos and catchphrases did you see? It’s probably in the hundreds, if not thousands, and each one is fighting its way to the forefront of your attention. As a new business owner you will be joining this fight and you’ll need an individual, and inspiring, name to help you win.
It might sound impossible but in your short company name you’ll have to reveal a whole host of different aspects, firstly, who you are. Identity is a huge importance in the business world and remember that if everything goes well you’ll create a reputation. For some it will mean mixing your personal name into the title, others though choose something a little wittier and create a new image for themselves.
When you were thinking back to the company names your saw, do you remember what they all do? A company name should tell us what the business does in a simplistic manner. This isn’t always possible, and a lot of companies, such as Google and Apple, don’t really describe their business. But as a small business it’s imperative and there’s always a possibility that at a later date it can be shortened. Read the rest of this article
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