Tag: landing pages

Testing your Small Business Website

Posted by Winflow – June 15, 2011

An online presence can do a lot for a small business. It can boost sales, expand your markets and ecourage company growth. It is easy to start a website but optimizing it to perform at its best can be the difficult part. Though it can be confusing to do, testing your website is the best way to optimize it. When testing your small business website, consider the following:

  • A/B testing allows business owners to test two different versions of their website. They can see which format customers respond to more favourably and personalize their web page based on these results.
  • There are several online businesses that will do this testing for you if it is too confusing. Their rates vary greatly so research before hiring.
  • A/B testing should be performed on landing pages (where customers typically enter the site), registration pages or shopping cart pages as they typically have the greatest impact on a site’s numbers.
  • Don’t overreact to test results. Changes should instituted incrementally so it’s easier for users to make navigation adjustments as you make site adjustments. Coming onto an entirely new page can confuse customers.
  • Focus your testing on large elements of your business. Yes it’s nice to know what people think of your font choice but it’s not really going to make a huge difference to the way people browse your site. Instead test elements like pricing, product information and images.

For your small business needs, contact the Winflow Financial Group.

Business to Business (B2B) Marketing

Posted by Winflow – June 7, 2011

Business to business (B2B) interaction is when your company works together with other businesses and other wholesale buyers to provide specialized product lines, expand your markets and deal with manufacturers. With the recession, B2B marketing is less effective because there are less customers. To make the most out of your B2B marketing during times of financial crisis, consider the following:

  • Optimize your landing pages. Your landing page is where the customer first enters your website. A good landing page can prompt customers to continue exploring your site which can lead to sales. A poorly optimized landing page can increase your bounce rate sending your business further down Google searches.
  • Integrate your marketing and sales teams. The Internet causes buyers to begin interacting with your marketing campaigns before they ever speak to a sales representative. By streamlining these teams you may be able to create a single revenue pipeline.
  • Focus on building relationships with customers you already know. Finding new customers costs more money than keeping the old ones happy. During a recession, remember to market to returning customers over new ones.

For more tips on B2B marketing, read this article.

If you would like to learn how B2B marketing can help your business, call 1.800.956.6897. Our consultants at the Winflow Financial Group will determine how to best increase your marketing and sales.