An online presence can do a lot for a small business. It can boost sales, expand your markets and ecourage company growth. It is easy to start a website but optimizing it to perform at its best can be the difficult part. Though it can be confusing to do, testing your website is the best way to optimize it. When testing your small business website, consider the following:
- A/B testing allows business owners to test two different versions of their website. They can see which format customers respond to more favourably and personalize their web page based on these results.
- There are several online businesses that will do this testing for you if it is too confusing. Their rates vary greatly so research before hiring.
- A/B testing should be performed on landing pages (where customers typically enter the site), registration pages or shopping cart pages as they typically have the greatest impact on a site’s numbers.
- Don’t overreact to test results. Changes should instituted incrementally so it’s easier for users to make navigation adjustments as you make site adjustments. Coming onto an entirely new page can confuse customers.
- Focus your testing on large elements of your business. Yes it’s nice to know what people think of your font choice but it’s not really going to make a huge difference to the way people browse your site. Instead test elements like pricing, product information and images.
For your small business needs, contact the Winflow Financial Group.