Every lawyer and legal firm in the country wants to market their practice. No matter if you’re a startup lawyer or an experienced business attorney, you’ll want to attract more business. So firstly you go to the legal marketing guru. They will help you with the basics and tell you to target your best interests, blog and use social media. But the problem is that they tell you what to do, not how to do it.
With social media there is only one thing that a lawyer needs to know to be successful in legal marketing. And that’s to stop writing like a lawyer, and communicate like a human being. When someone writes a blog entry it needs to help educate, not send people to sleep. Write things that people understand, and though some topics may seem easy, the regular internet user needs things explained properly.
But that’s not all. With all kinds of marketing you need to stay ahead of the game and legal marketing is no different. Legal companies are now looking into iPhone apps (The Torys app below) and Twitter accounts, because if they don’t, someone else will. It may seem like a never ending cycle of chasing with technology but everyone is part of the race, and though you personally don’t have to follow, you’ll need someone on your team that does.