Today’s youth requires an entirely different form of marketing than most business owners are used to. Marketing to them can be tricky if you don’t understand their needs and outlooks. Generation Y, those born between 1980 and 2000, expect a lot more honesty than their idealistic boomer counterparts. To successfully market to this new generation, try the following techniques:
- Use social media. Generation Y grew up in the age of the Internet. There was no learning curve to accessing the Internet, it seemed to be instilled in them. They primarily communicate online and most of them have never used a stamp. If your business isn’t utilizing social media, you are likely to miss out on marketing to this generation.
- Be tech savvy. Most GenY’s can design a website themselves so they can tell when you’ve cut corners to build yours. Utilize new forms of communication as well. GenY’s use texts and tweets to communicate in social and business situations.
- Use time management. Despite all the new technology available, GenY’s always seem to be low on time. Return calls promptly because in this age of instant access, customers have become more inpatient.
- Show your concern for the rest of the world. Thanks to technology, today’s youth is more internationally aware. They are also more likely to respond to social obligation and doing their part than boomers.
For your small business marketing concerns, contact the Winflow Financial Group.
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