Tag: comapny website

Does your Business need a Website?

Posted by Winflow – June 15, 2011

Yes! It’s 2011. Customers aren’t looking for businesses in the phone book anymore, they are looking online. If your business doesn’t have anything on the Internet you’re losing prospective customers and sales. Though you don’t need to actually sell things from your website, creating an online presence is a great form of marketing for your small business. If you’re thinking about starting a website for your small business, consider the following:

  • A company website can deepen relationships with existing customers. They should be able to find out information on your company from the comfort of their own home. Bringing your business online will allow customers to feel closer to your company.
  • Without an online listing, customers are going to go elsewhere. These days everyone goes online to find the answers to their questions. If someone is interested in your business but can’t find you online, they will go with a business they can find online.
  • A company website allows for broader communication. The Internet brings everyone closer. This goes for prospective clients too. When they comes across a well-designed web page that features product information they are more likely to consider partnering with your business.

For your small business needs, contact the Winflow Financial Group. Our consultants can provide personalized advice for your business.

Small Businesses: Building your Online Presence

Posted by Winflow – June 9, 2011

It is important for small business owners to utilize every aspect of sales and marketing they can. The Internet is great resource for small companies to make business connections, increase sales and expand markets. Some ways you can expand your online prescence include:

  • Start a blog. Blogging is a great way to propel your site up search engines and make it more discoverable to business connections. Follow search engine optimization (SEO) techniques like incorporating categories and tags, using keywords and formatting your articles so they are easy to read.
  • Make sure your company’s website is professional and easy to navigate. Sites that are difficult to find information on turn visitors away.
  • Maintain your online prescence. Updating your website or your blog shows business and consumers that you are active.
  • Use mailing lists. Mailing lists are a great tool for ensuring customers return. Your newsletters should include up-to-date information about your products and/or business.
  • Use social media. Sign your business up for Twitter and LinkedIn accounts. You could also consider making a Facebook fan page or Youtube account. This provides free word-of-mouth marketing for your business.

For more information about enhancing your online prescence visit this guide.

For marketing advice customized for your business, contact the Winflow Financial Group. Our consultants can be reached through:

  • Telephone – 1.800.956.6897
  • Email – info@winflowfinancial.com
  • The free consultation requested form located on the website.