Designing an effective website for your small business is imperative if you want a wider market reach and new marketing medium. Unfortunately, there are also a million other businesses operating online. If you want your website to be successful it needs to stand out and should contain the following:
- Discuss your services/products on your website. This may seem like a basic one but so many people get caught up in web design they forget to provide information about what the business does. Include prices and other relevant details about your products.
- Make sure your website is easy to navigate. If your customers have trouble finding the information they are looking for they will move onto a website that is easier to use.
- Keep your page updated. If customers can tell your page hasn’t been updated in a long time they may think your business isn’t operating anymore.
- Keep your website professional. Don’t go overboard with font choices or flash sites. Keep it simple but informative.
- Be careful when using photos. Keep your photos on the small side. Large images take longer to load and waiting can deter customers.
- Include your business logo and company details. Visitors should know who you are and how to reach you.
Posted by – June 30, 2011
If you run a small business you should consider implementing a customer loyalty program. Doing so will encourage loyal customers to keep coming to your store over and over again. Why are returning customers so important to a small business? Because it takes more money to market your products or services to a new client than it does to keep an existing client.
Are you a small business owner looking to improve your sales and market reach? If so, contact the Winflow Financial Group today! Our consultants offer personalized strategy counselling for your small business so it can grow.
There are many types of customer loyalty programs you can try including:
- A rewards program. Rewards programs give customers gifts based on how often they shop. A good example of a rewards program is the Shopper’s Optimum card. The more you buy at Shopper’s DrugMart, the more points you acquire. Acquiring enough points will earn you a percentage off of your next purchase.
- Free gift program. This type of customer loyalty program rewards customers with a free product or service after they have already purchased the product or service several times. For example, if you operate an ice-cream shop you could come up with a program that gives customers one free ice-cream after they have purchased seven.
- A membership program. Membership programs offer money-saving incentives if your customer joins the program. Think of any gym membership or bulk store membership you have had.
The best part about customer loyalty programs? You learn the most from your loyal customers and you can use the information they provide you with to better market your small business.
Posted by – June 27, 2011
Some of the most successful companies have logos the entire commercialized world is aware of. Think of the Nike swoosh, the Twitter bird or McDonald’s golden arches. These symbols have become internationally recognized to represent a brand. Building a brand and creating a logo can be just as effective for small businesses. Consider the following when creating your own small business logo:
- Come up with something that can be easily reproduced. Once you have determined your company logo you are going to want to brand all of your products and advertisements with it so it is important that the logo is easy to reproduce for a number of different mediums.
- Remember that a logo doesn’t have to be an image. Companies like Coca Cola have trademarked the image of their name.
- Your logo should communicate the purpose and values of your business.
- Don’t use stock photography to create your logo because anyone can purchase the picture or symbol and use it for their own purposes.
- Consider your target market when designing your small business logo. It should appeal to your company’s market audience.
For your small business needs contact the Winflow Financial Group. Our small business experts can provide personalized strategy consulting for your company.
Posted by – June 22, 2011
The aim of every small business owner is to make a profit off of his business venture. To do this, you may need to think about boosting your sales. This can be difficult especially during an economic downturn. To boost your company’s sales, consider the following:
- When marketing your product/service be specific about its features. Don’t just say your product is efficient, explain how it is efficient and why buying it would save a person time.
- Be genuine with your customers. They can’t tell when you aren’t.
- Base sales tactics on target markets. Become familiar with your target market and customize your sales technique to suit each market. Customers will appreciate that you have taken the time to understand their needs.
- Use emotion to sell products. Most customers buy on impulse so market your products based on how your customers feel. Get them excited about your product and your sales will increase.
- Develop promotions for products. Don’t go overboard though, you should only have promos on one product at a time. You don’t want to overwhelm your customers with product choice or feature fatigue.
If you need help determining a sales strategy, contact the Winflow Financial Group. They can provide strategy consulting for start-up businesses.
Posted by – June 21, 2011
A lot of small business owners design their own marketing pieces. This is fine but you want to make sure you don’t end up looking like a design novice. When creating your own marketing pieces be sure to consider the following tips:
- Be careful with font choice. When choosing a font for your marketing materials, choose one that will help build your business image. This means no crazy circus fonts for a serious business. Also, try to stick to one or two fonts. With all the cool font selection, it can be tempting to use a lot of different fonts to make your marketing piece stick out but this isn’t very visually appealing.
- Don’t overuse colour. Yes, colour can make a marketing piece pop but be careful not choose loud or obnoxious colours that can leave the client feeling put off.
- Be consistent with your marketing pieces. While it is a lot of fun to experiment with design and layout you should have consistent look for every piece of marketing.
- Choose high-quality photos. People can tell when you use images that are poor quality. It looks much more professional to use high-resolution images.
If you need help determining which marketing tactics are right for your small business, contact the Winflow Financial Group.
Posted by – June 16, 2011
With small business planning there’s a lot to think about, finances, clients and the general running of your company. But for retail business a lot of the work is already planned out for you. With a lot of shops offering a service for different times of the year, many know what’s around the next corner.
With seasonal products the focus shifts quickly and if you don’t keep up you’ll be left behind. As soon as the Christmas gifts are leaving, Easter eggs are hitting the shelves. When these are finished, the summer items are taking over. It’s a constant shift of different sales opportunities and maximizing the profits will depend on speed and efficiency.
But despite the hard work seasonal products bring in money as shoppers don’t only pick up the celebration items. Once they are in your store the chances are they’ll buy more than one Easter egg and it’s here that your employees will be able to raise your profits. But a lot of the time this seasonal items aren’t just small. With Christmas, father’s day and other bank holidays, many people are buying gifts for others. The price won’t concern them as long as what they buy is in good condition.
The advantage to seasonal products is that marketing techniques are already in place and advertising is simple. This lowers your efforts and will still invites customers to your store. For more on starting a business and maximizing profits contact Winflow Financial Group.